Meetings, Conventions and Incentive Travel Professional Development Workshops

MC&IT Market Readiness Part 1: Needs, Understanding & Product Readiness

(includes refreshments, snacks and workbook)
Select between these two date options

Tuesday, June 21	Stanhope Beach Resort	11:30 pm to 2:00 pm
Wednesday, June 22	Stanley Bridge Country Resort	6:00 pm to 8:30 pm

The Product Readiness Workshops on June 21 and June 22 will present a Toolkit designed for a practical resource.

What will you get from these sessions?

• An overview of the MC&IT Market Readiness Cycle
• An overview of the market opportunity for MC&IT including trends
• An overview of the MC&IT destination for Green Gables Shore with key principles applicable to other regions on PEI
• An overview of potential MC&IT opportunities available to tourism operators in Green Gables Shores based on their offerings.
• An overview of product readiness criteria for tourism operators
• A goal identification and product readiness assessment tool
• The Market Readiness Workshops on August 31, September 8, 13 & 14 will present a Toolkit designed for practical application and success from the MC&IT markets.

MC&IT Market Readiness Part 2: Market Development – Partnering, Packaging, Marketing and Experience Delivery

(includes refreshments, lunch and/ or supper, workbook & take home toolkit)
Select between these four date options

Wednesday, August 31	Glasgow Hills Resort & Golf Club	8:45 am to 2:30 pm
Thursday, September 8	Barachois Inn	8:45 am to 2:30 pm
Tuesday, September 13	Cavendish Conference Centre	2:00 pm to 8:00 pm
Wednesday, September 14	Avonlea Village	8:45 am to 2:30 pm

What will you get from these sessions?

• Developing the MC&IT experience
• Developing the essential partnerships
• Developing the experiential package
• Branding the experience/package
• Understanding & Marketing (Selling as a component of Marketing and developing the client relationship)
• Formalizing the client relationship
• Delivering on Expectations.

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Wendy Drake, MBA, Principal
Wendy Drake has been a Senior Consultant with MRSB Consulting Services for ten years, she is experienced in project management, secondary and primary research and analysis as well as in the preparation of strategic documents and reports that include sound recommendations easily implemented by clients. Wendy has extensive experience in the facilitation of workshops and focus groups. She recently completed Tourism Atlantic’s Strategic Tourism Expansion Program (STEP) & Accelerated Market Readiness Program (AMR) Certification workshops.

Tammy Wall, Research Consultant
Tammy Wall has been with MRSB Consulting Services for four years, she has a diploma in Executive Support from Holland College, and a certificate in Business Communications from Saint Mary’s University. Tammy has worked in a range of positions with both the public and private sector which provided experience in developing business and marketing plans for new areas of technology and conducting market research.